Stop Pitching – The Role of Conversations in the World of Sales

In this eye-opening book, Dean will show you how to attract and engage others into meaningful dialogue so that the other person compels themself to take action that helps them get what they want.

★★★★★

“High-performing salespeople are skilled conversationalists who focus on the stories of their clients, not on their own. They make use of simple but strong tools, including scripts that have been incorporated into their very being without ever feeling canned. In Stop Pitching! Dean Harder shares how technical know-how combines with artistry to amplify impact in every single conversation you have.”

Dr. Keita Demming, Director of Development & Innovation, The Covenant Group

★★★★★

“How do you turn a conversation into a human connection and then turn that connection into a relationship, and that relationship into a win-win? The answer is simple: read Stop Pitching!”

Joel Weldon, creator of Joel Weldon’s Ultimate Speaking System

★★★★★

“I found myself highlighting so many insights from the book and practicing my own sales process along with the outlines Dean gives in various chapters. This book goes way beyond a guide to improve your sales skills. It’s a field guide to initiating, managing, and continuing conversations that matter, and that’s important regardless of your station in life.”

Jones Loflin, author of Always Growing

Conversational Selling Workshop Series

Stop Pitching, Start Chatting. The Power of Conversations.

Do you want your sales experiences with people to…

be even more enjoyable
lead to even more sales opportunities
impact your bottom line even more
free up even more time to live your own life
give you the confidence to scale up your business even more

Each workshop delivers even more instruction in how to effectively use the various sales principles, conversational frameworks & techniques found in the book, Stop Pitching. This workshop series has the power to transform your clients’ world, as well as yours.

Stop Pitching, Start Chatting is created by Dean Harder, an active practicing professional in the life insurance industry, as well as a leading influencer in enhancing the sale process for both the consumer, as well as for the professional.

Workshop Series – 3 Sessions

Session 1

The Flow of any Sales Conversation:
The WANT – The ARC – THE MOVES

The world of sales really is a series of conversations between you and someone else. These workshops are all about helping you have better – much better – conversations.

In Session 1…

you will know how to identify the gut-level WANT of the people you serve – the key to building a meaningful and successful sales experience for them, as well as for you
you will have the 8 Moves to create the flow of the ARC of the conversation
you will either feel a nudge to pull the curtain back a bit more – or perhaps feel as though you’ve been hit by a 2×4 between the eyes – either way you will likely feel a desire to try out at some level the techniques in session 1

Session 2

The Framework for any Sales Conversation:
TIDADS

Session 2 is a focus on TIDADS, a five-part framework to bolt your unique sales conversations onto, building out Moves 4, 5 & 6 from Session 1.

John D. Rockefeller is given credit for saying that the mastery of anything in life is learning to “do common things, uncommonly well”. Most in sales are familiar with many of the elements that make up the sales process, as well as the sales experience. However, few ever master the elements of sales.

In Session 2…

you will know how to build and structure your conversations
you will have the TIDADS sales conversation framework
you will either feel a nudge to pull the curtain back a bit more – or perhaps feel as though you’ve been hit by a 2×4 between the eyes – either way you will likely feel a desire to try out at some level the techniques in session 2

Session 3

The Power inside any Sales Conversation:
Tension & Emotion

Any story worth its weight has tension and emotion. In Session 3, you will know how to add healthy tension, as well as build even more emotion so that your conversations lead to helping the people you serve get what they want.

A great storyteller doesn’t simply know all the words to say, nor does a person in sales help people get what they want by simply knowing their product or service inside and out.

In Session 3…

you will know how to build healthy tension and emotion into your conversations
you will have the Once Upon Time, Conversation Cliffhangers, and WHaa techniques to use immediately
you will either feel a nudge to pull the curtain back a bit more – or perhaps feel as though you’ve been hit by a 2×4 between the eyes – either way you will likely feel a desire to try out at some level the techniques in session 3

Dean’s Story

About Dean

Dean Harder splits time between Indiana and Florida, after living the first 43 years of his life in Minnesota. Since 1998, the heart of his business is helping people spend & enjoy as well as share their wealth with others.

This farmboy at heart has been married to a farmgirl for over 30 years and counts family as his greatest blessing.

Share Your Insights

Share something from the book that hits you.

Register for all 3 Workshops

We look forward to seeing you.